What is on your Business cards? Are you a copy cat or connector?
In 2003 Kiffin was launched and I got my first business card. I was so proud and excited to hand it out. The cards were created by looking at what others did and copying. The image here is the evolution of my business cards.
Each new business card I had printed was different in an effort to improve my image and make my business look bigger and more professional. I can see some of you nodding your heads right now as you read this.
As the majority of my business has come via networking a good business card has been crucial to my business. People buy from those they trust – first impressions count. Yet a business card maybe the only thing people are left with to remember you by. So don’t follow the crowd, make your card memorable & ensure that the message, information, font style and colours match your website. Do give the card some white space so people can write on it. When I take someones card I write on the date & place I met them.
When I have met with someone new the first thing I do is look up the website if I have to Google them to find it – that slows me down and I may not is one barrier to doing business with them. Don’t make it hard for people to contact or connect with you and your business.
So what information do you need on your business card?
Marketing experts will tell you this depends on your target audience.
My current business card contains:
- My name big & bold
- Phone
- Mobile
- Skype
- Website
TIP for iphone users download the Card Munch app to scan and upload new business cards
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